Semiotic Weapons

Guernica, August 2017

Barbara Kruger, "Untitled" (Questions), 66" by 93", photographic silkscreen/vinyl, 1991. © Barbara Kruger. Image source: Mary Boone Gallery.

Barbara Kruger, "Untitled" (Questions), 66" by 93", photographic silkscreen/vinyl, 1991. © Barbara Kruger. Image source: Mary Boone Gallery.

"How do you tell someone they’re reading a YouTube video wrong? How do you reveal, without offending or seeming pretentious, that they’re trapped in a myth constructed with ulterior—even malicious—motives?
That’s what kept me up one night after a comment war with a relative regarding a recent NRA recruitment video. The ad, called “The Violence of Lies,” drew criticism from people who claimed it incited violence, and support from those who perceived a counter narrative to the “Resistance.” But the argument left me rhetorically disarmed, unable to convince or concede. I wondered what good my education had been if I couldn’t negate propaganda, or expose such obvious media biases, with what I’d learned."

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